Guest Speaker Reflection.

For this fall semester, we have managed to be lectured by several different guess speakers in our Business class. For example, professor Sandra Taylor who shared her knowledge about the international business environment; Professor Jim Pierson who explain to us the real importance and necessity of Accounting in the business world and many more.

The most captivating guess speaker to me was Professor Kip Soteres (click here for the LinkedIn page.) who managed to elaborate, to us students, the immense essentialism of communication in the business environment or simply in our daily life. Professor Soteres is the CEO of Soteres Consulting; an organization that plans and implement communication for corporates, HR, employees, and internal communication. He is also the Adjunct professor of corporate communication at Chatham University and teaches graduates courses in communication.

Professor Soteres came upon with the topic on the process of sending information from sender to receiver in a more organizational system. When it comes to the textbook, it gives the main aspects of communication flaws in an organization. There is the downward communication (from supervisors to subordinates), the upward communication (from lower to higher organizational level) and the lateral communication (that flows across an organization, among personnel of the same level). Not to mention that when communicating information, Professor Soteres explained that the communication channels of the information can be internal or external before it becomes an actual message. Internal communication in an organization because it transferred by people of all level in a business. External communication because it occurs between parties inside a company and parties outside the organization such as investors and customers in a formal or informal communication network.

Communication has an important impact on sharing information. We can see that every day when politician or journalist use their skills to provide us with the right information and make sure that they are official, relevant, precise and brief so that us receiver understand and process the information really fast and easy. As a matter of fact, in the Article published by the Economist, about the French president speech on reforms from the yellow vest protest with the topic of “Macron tries to buy off his critics”. For this case, we take the French government as an organization, with the Presidents as the leader of the organization. In order for the President to give the speech, all information gathered wasn’t made by him but by the board members. It relates to the lecture in the way where Professor Soteres talked about upward communication flaw in an organization and formal internal communication channel. The brief and concision speech of the president did captivate the attention of the audience. It's something that we see almost every time and the immense effort those leaders do in order to pass the information is very special.

It is really necessary to get someone attention in order to pass an important message, Hence Professor Soteres highlighted that the communicators must influence the process of thinking of ways on how someone should reach another person in order to communicate perfectly. An article by the Economist which talk about how Victoria’s Secret gets ready for its makeover. The title itself is essential becaus ofe it easier to understand and surely will interest a lot of readers to read the article.  Let alone say about the front picture used to write the article in order to attract the audience. It related to the lecture because Professor Soteres gave us the fundamentals keys of communication are the level of perception (the ability to compete in order to observe and capture that attention) and what works to capture the attention of the audience. The article also has a graph that shows stats of TV viewers of Victoria’s Secret fashion show. All those small add-on play a big part in communication and common understanding.  He said that metaphors, humors, concisions and brief topic are needed for easily captivate someone attention. As a result, the brief article main sentence or topic attracts an immense audience and plays a big role in the marketing communication of the article and the brand itself.

Work cited.

Collins K. (2017). Exploring Business. Boston, MA: FlatWorld

(December 8^th, 2018) Victoria’s Secret Ready for Makeover. The Economist. Retrieved from

https://www.economist.com/business/2018/12/08/victorias-secret-gets-ready-for-a-makeover. On December 10^th, 2018.

(December 11^th, 2018). Macron Tries to buy off his critics. The Economist. Retrieved from

https://www.economist.com/europe/2018/12/11/macron-tries-to-buy-off-his-critics.On December 11^th,2018.